Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis.Kotler Kevin Lane Keller Terbit: Tahun 2016 Format: PDF Ukuran: 42 MB Bahasa: English Unduh: (Download Here).
Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling. Dengan melanjutkan menggunakan situs web ini, Anda setuju dengan penggunaan mereka. Download manajemen pemasaran philip kotler jilid 2 edisi 12 for FREE. All formats available for PC, Mac, eBook Readers and other mobile devices. Download manajemen pemasaran philip kotler jilid 2 edisi 12.pdf. A P ion,9e Gary Armstrong University of North Carolina Philip Kotler Northwestern University Pearson Education International Preface 21 Acknowledgments PART 1 28 DEFINING MARKETING AND THE MARKETING PROCESS 1 34 Marketing: Creating and Capturing Customer Value 35 What Is Marketing 37 Marketing Defined 37. The Marketing Process 38 Understanding the Marketplace and Customer Needs 38 Customer Needs, Wants, and Demands 38. Markets 40 Designing a Customer-Driven Marketing Strategy 41 Selecting Customers to Serve 41. Marketing Management Orientations 42 Preparing an Integrated Marketing Plan and Program 45 Building Customer Relationships 45 Customer Relationship Management 45 1. Marketing at Work Bike Friday: Creating Customer Evangelists 47 The Changing Nature of Customer Relationships 49 1.2 Marketing at Work Consumer-Generated Marketing: Ad Agency of the Year 52 Partner Relationship Management 52 Capturing Value from Customers 54 Creating Customer Loyalty and Retention 54. The Growth of Not-for-Profit Marketing 60 So, What Is Marketing Pulling It All Together 61 REST STOP: Reviewing the Concepts 63, Navigating the Key Terms 64, Travel Log 64, Under the Hood: Focus on Technology 64, Focus on Ethics 65, Video Case 65 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 67 Companywide Strategic Planning: Defining Marketings Role 69 Defining a Market-Oriented Mission 69.
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